Bootstrap Consulting isn’t just a name, it’s our story. Two working moms from Chicago, IL- Nicole who had an extensive career in marketing and events was laid off due to covid, and Sommer, who owned an events company, was forced to shut down her business.
Around them, their industry, the hospitality industry, was decimated. For every person who managed to keep their job, many were partially or permanently laid off.
After the initial shock of living in a pandemic world wore off, Sommer and Nicole decided to pull themselves up by their bootstraps.
With $500 and a nervous laugh, they launched Bootstrap Consulting to help small businesses flourish through the use of high-impact, low-cost digital marketing strategies.
Meet our Founders
Sommer has a passion for small business and is a constant champion for that one great idea/passion project. Her wheelhouse includes anything tech-related, analytics, and back-office systems. 15 years in meeting and event operations means that Sommer is skilled at moving fast and efficiently. She uses her background to help execute high strategy campaigns for many industries across the board.
For 20 years, Nicole Fitzpatrick has been a leader in the events industry. Through the years, Nicole’s passion for sales and marketing evolved into successfully executed social media strategies for her employers and clients. She focuses on small businesses and non-profit organizations to help them develop their social media presence to increase awareness, engagement, and most importantly sales.
Meet our Team
GRACE ELLEN PLAMANDON
Grace is a social media specialist based out of Chicago who focuses on helping creatives stay true to themselves while still taking advantage of all social media has to offer. Her main goal in mind, to help creatives keep up with the socially connected world we live in without compromising who they are and what they want their brand to represent. She thrives on creativity and collaboration and is adept at making magic for your brand
With a heavy focus on experiential marketing and luxury brands for the past 6 years, Zach was a rising star in the events industry. Now, he channels his drive into curating well-analyzed and creative campaigns for all of his clients. In the Chicago community, he is the Gala chair for Bear Necessities Pediatric Cancer Foundation with the goal to raise funds and create experiences for children battling cancer.
Mark is a graduate of the University of North Carolina at Chapel Hill with a degree in Public Policy. His previous work experience includes Congressman Brad Schneider’s District Office, Lake Forest Open Lands Association, and the U.S. National Whitewater Center.
SEARCH ENGINE OPTIMIZATION
SEO and SERP (search engine results pages) are the two of the most competitive and highly valued real estate in the digital marketing ecosphere. Being able to maximize your brand's visibility and stand out as a reputable and consistent brand is one of the key drivers to your sales and marketing success. We dedicate consistent time to staying ahead of trends and examining analytics to lead the marketplace and moving your brand up the ranks.
Website management is one of the cornerstones of a successful brand and marketing strategy. It requires a targeted approach to ensure that new visitors feel confident and enrolled in your brand as the right choice for their needs.
Your website is one of the most necessary and important assets you own. But, is it optimized for key performance? Is it easy to use free of errors and broken links? Is it visually appealing to your audience and intuitive to use?
SOCIAL MEDIA MANAGEMENT
We understand that talking to different audiences through different platforms is nuanced, detailed, and not the easiest for a company focused on other business objectives. That’s why our social media profile management service will handle your social media profiles and communicate with millions of people through different platforms at the same time. We successfully market your brand on various social media networks and capture your target
audience’s attention with smart social media that stands out from the crowd.